January 24, 2024
In a world undergoing a transformative shift, businesses are rightfully scrutinized for their actions, approaches, and the impact they have on people and the planet. At geNEOus, we recognize the evolving landscape and the expectations of a new generation preparing for a volatile future. This generation demands genuine efforts from companies to do better and be better, and we owe them nothing less.
In the realm of education marketing, it is rare to find reports that go beyond the metrics of clients served and students recruited. However, we believe that our sector is no different from any other, as everything we do has an impact on the people we work with, the communities that support us, and the environment that sustains us.
The decision to produce an impact report for 2023 was made during our transition from NEO Academy to geNEOus in February of the same year. With limited structures in place for capturing necessary data, the report serves as a benchmark for the development and elaboration of the 2024 impact report.
As a digital-first consultancy, we acknowledge that our impact on the environment is less than that of traditional businesses. Nevertheless, we are committed to examining our emissions and making strides to reduce them. We extend an invitation to others in our sector to follow suit, irrespective of legal requirements applicable only to larger companies.
One area where we believe we can make a positive impact is in choosing to work with clients who align with our values. By supporting clients committed to social and environmental responsibility, we extend our impact beyond measurable metrics, aligning with our dedication to the transformative power of education as a force for social good.
We also invest time in thought leadership to be a voice for positive change in education. We actively support institutions and organizations positioned to provide such change. Our impact report explores the trade-off between attending conferences as speakers and panel members and the environmental impact on our scope 3 emissions.
The geNEOus impact report is guided by three core questions:
The answers to these questions are interconnected, as the impact we make on our core Education Marketing & International Student Recruitment community is not separate from the way we support them to meet Generation Z and Alpha where they need us to be. As such, the report seeks to answer these questions in smaller sections that fully explore each dimension of our impact on the different layers of stakeholders.
In embracing these core questions and acknowledging our limitations, we reaffirm our commitment to a holistic approach in assessing and improving our impact. Through transparency, collaboration, and continuous effort, we aim to lead the way in fostering positive change in education marketing, providing successive generations with the best experiences, and making a lasting impact on our community, team, clients, and the broader environment.
We invite our community to delve into the complete impact report, accessible here, and join us in the collective effort to amplify our positive influence on successive generations, our international education community, and the world we inhabit. Together, we can drive meaningful change and be better, for a purpose beyond profit.
