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We have a wealth of experience working with universities and business schools, from public to private sector institutions of all sizes. We do not boost student enrollment through quick fixes that need constant revision in the volatile and challenging higher education market, but by building in solutions and processes that are intelligent and sustainable. From education portals to engagement and conversion strategies through workflows, we empower your team to reach the next level. Do it the geNEOus way!
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K-12 education is an emotional business. Our bespoke solutions help your school to connect with parents in a way that builds trust, confidence, and results. Our training solutions make sure that your team is ready to handle the streamlined recruitment processes, and we ensure that you get the data insights you need to tweak and iterate in this fluid environment. From tailor-made student recruitment funnels to innovative engagement strategies, geNEOus' got you covered.
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Navigating the landscape of the language school market demands a fresh perspective and innovative strategies. Drawing from our extensive experience in the international education sector and diverse clientele worldwide, we know how to lead the way. Leveraging our insights, we pinpoint where to find your potential students and craft tailored solutions to effectively engage them. Our laser-focused approach ensures that every conversion isn't just economical but also seamless and effective. Let's redefine success together in this dynamic ecosystem.
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Education is not only formal, but informal, community-based, and lifelong. On a local level, we support National Education Agencies who are best placed to tailor strategies to their own setting, and improve education outcomes and inequalities. We also support Non Profit Organizations and NGOs by extending their reach, building engagement, setting up clear communication channels with stakeholders, and automating processes to free up valuable time and resources to do the work that makes a difference in this world.
Do you have lots of leads in your database but aren't sure how to reactivate them? This training is the ideal solution for your institution. It is specifically designed to equip admissions and enrollment professionals with essential strategies and tools to revive inactive leads and convert them into students. Through real-world case studies, you'll master the use of your CRM for precise lead identification, personalized communication, and automated re-engagement workflows.
Enhance your institution's marketing and recruitment strategies to boost student enrollments. Tailored for professionals in the education sector, this training provides comprehensive knowledge and practical skills to effectively market your programs, attract prospective students, and ensure their retention.
In an era where technological advancements are rapidly reshaping every industry, understanding and leveraging AI to meet the unique needs of Generation Alpha is paramount. This comprehensive training program, "AI & Gen Alpha: Future-Proofing Enrollment Strategies," is designed for education marketing and international student recruitment professionals looking to stay ahead of the curve, gaining a competitive advantage while better serving younger generations.
Join our "Effective Marketing Tactics to Engage with Gen Z and Gen Alpha" training and equip your education institution with the tools and insights needed to connect with these digitally savvy generations. Learn to leverage popular social media platforms, build strong online communities, and create memorable hybrid experiences. Gain knowledge on ethical marketing practices, and analyze successful case studies to apply proven tactics. Through real-world examples, this training ensures you stay ahead in the evolving landscape of educational marketing.
By participating in our social media marketing training, your team will gain the knowledge and skills needed to effectively use social media to promote your educational institution, engage your community, and achieve your marketing objectives.
Our Team Empowerment training is crafted for professionals working in an International Student Enrollment Office, whether performing a marketing, admissions, communications or recruitment role. This training focuses on building a cohesive, motivated, and efficient team capable of meeting the unique challenges of international student enrollment.
Our Project Management training equips participants with essential skills and practical knowledge to manage tasks and projects effectively using project management tools in the likes of Monday.com. The course covers core project management concepts, workflow assessment, and hands-on training in setting up and managing projects on Monday.com. Participants will learn best practices, time management techniques, and risk mitigation strategies, with a focus on applying these skills to real-world scenarios.
Do you have lots of leads in your database but aren't sure how to reactivate them? This training is the ideal solution for your institution. It is specifically designed to equip admissions and enrollment professionals with essential strategies and tools to revive inactive leads and convert them into students. Through real-world case studies, you'll master the use of your CRM for precise lead identification, personalized communication, and automated re-engagement workflows.
Book This TrainingEnhance your institution's marketing and recruitment strategies to boost student enrollments. Tailored for professionals in the education sector, this training provides comprehensive knowledge and practical skills to effectively market your programs, attract prospective students, and ensure their retention.
Book This Training1. Dissatisfaction with their CRM prior to our suggestion
2. Need for more automated process
3. Review of their student journey
4. Improvement of the lead management system5. Migration from old CRM to new CRM
1. Full analysis of current practices and data insights
2. Identification of improvements for sales funnel, including different touchpoints for each persona, depending on the journey stage
3. Implementation of the predefined sales funnel into the CRM through:
a. Workflows with:
i. Automated emails, depending on the language chosen by the client (English or French), sending the email accordingly to the right audience
ii. Automated tasks
iii. Automated delays
b. Personalized email templates
c. Landing pages
d. Forms
e. Application process, in both languages (English and French)
f. Integration of letter automation tools, such as PandaDoc
4. Automatic distribution of the leads within the admission team depending on the geographical areas, established by the client
5. Staff training to ensure CRM could be managed autonomously for full independence
1. Reduced manual labor: sales funnel completely automated in the CRM until the final stage of the conversion, where an internal team member would have a personal contact with the lead
2. Personalized and automated emails for each lead type, depending on their source of origin, the chosen language, and the stage of the funnel
3. Automated application process for each program with scheduled follow-ups and deals’ management guidelines until the last stage where a team member would have a personal contact with the lead
4. Key achievement: Less time spent on manual operations, more time invested in quality work and mastery of a tailor-made tool that processes leads in a seamless automated way, integrating personalizations at each stage
1. A need for paid media campaigns and engaging blog
2. content to reach a new, wider audience
3. Objective to increase ROI, and enroll more studentsUnderperforming internal sales funnel
4. HubSpot being underused, and the majority of processes done manually
5. Review needed of their student journey for strategic perspective
6. Unreliable lead management system
7. Absence of a sales funnel and student journey mapping
8. Lack of automation of the sales funnel in order to reduce manual actions
9. Nonexistent paid media campaigns, as programs had previously been promoted only organically
10. Launch of a new program with a highly innovative teaching model, implying research and understanding of program-market fit
1. Comprehensive review of sales funnel
2. Paid media audit, set-up, and calibration of Facebook and Instagram Ad accounts, as well as Google Ads to allow effective:
a. Ad optimization and copy creation
b. Budget evaluation and adjustment
c. Bid optimization at all levels
d. Negative keywords optimization
e. Management and creation of audiences
f. A/B experiments
g. Attribution analysis and conversion funnels
h. Remarketing campaigns
i. Pixel and tag implementation to measure campaign performance
j. Configuration and application of scripts and automatic rules
k. Monthly performance evaluation
l. Integration with HubSpot CRM
3. HubSpot CRM automation to allow more effective and efficient:
a. Construction and implementation of the customer journey
b. Marketing automation
c. Sales funnel automation
d. Audience and targets segmentation in the CRM
e. Content delivery automation
f. Classification and identification of the original source of the contacts
g. Update, classification, and optimization of the lifecycle stages of contacts
h. Lifecycle stage guidelines
i. Deal management and automation
j. Automated Lead Nurturing
k. Lead Scoring
l. A/B automation tests
m. Measurement and analysis of campaign data
n. Management of historical and predictive reports
o. Integration of forms and lead capture channels in HubSpot
p. Integration of event apps and tools into the CRM
q. Implementation of good practices by CRM users
r. Review and curation of CRM properties keywords optimization
4. Weekly specialist education blog and PR articles produced in brand voice, to engage with and provoke discussion among their network.
5. Clean, automated, personalized and functional sales funnel for the main program:
a. Improvement of the CRM structure under different aspects: properties, forms, emails, notifications, landing pages
b. Three types of integrations made with the CRM to improve the funnel: WhatsApp, Stripe, Pandadoc
c. Automation of the entire funnel, including emails, notifications, reminders, property assignment through workflows
d. Forecasting to strengthen the points where the funnel wasn’t working for potential customers
e. Implementation of dashboards and reports with useful metrics for the administrative, admissions and marketing departments
6. Development of an effective sales funnel for programs that did not have one before:
a. Identification of the journey of potential students from the bottom of the funnel to conversion
b. Integration of a new platform, Shopify, to facilitate the purchase of certain programs
c. CRM curation based on a tailor made strategy where forms, mass emails, and notifications, among others, were implemented
d. Creation of a solid strategy for paid campaigns to promote different programs with the objective of raising awareness and boosting lead generation
7. Development of buyer personas, value proposition and competitor analysis to gain further market insights prior to the launch of a new and personalized product
1. Vastly increased brand awareness
2. Automated marketing and enrollment processes through the CRM that freed up the client’s time to focus on the quality of the work and the depth of engagement with their leads
3. Lead scoring automations implementation for improved lead management
In an era where technological advancements are rapidly reshaping every industry, understanding and leveraging AI to meet the unique needs of Generation Alpha is paramount. This comprehensive training program, "AI & Gen Alpha: Future-Proofing Enrollment Strategies," is designed for education marketing and international student recruitment professionals looking to stay ahead of the curve, gaining a competitive advantage while better serving younger generations.
Book This TrainingJoin our "Effective Marketing Tactics to Engage with Gen Z and Gen Alpha" training and equip your education institution with the tools and insights needed to connect with these digitally savvy generations. Learn to leverage popular social media platforms, build strong online communities, and create memorable hybrid experiences. Gain knowledge on ethical marketing practices, and analyze successful case studies to apply proven tactics. Through real-world examples, this training ensures you stay ahead in the evolving landscape of educational marketing.
Book This TrainingBy participating in our social media marketing training, your team will gain the knowledge and skills needed to effectively use social media to promote your educational institution, engage your community, and achieve your marketing objectives.
Book This Training1. Take on a leadership role of a department that was siloed, and embed our consultancy within their existing team
2. Analyze and refine their key messaging at a pivotal moment of development
3. Design, configure and deliver a bespoke CRM to streamline workflows and automate processes
4. Set up digital processes to boost efficiency and scalability
1. Comprehensive review of sales funnel
2. Detailed data analysis of all in-house marketing actions and development of new marketing strategies
3. Development of buyer personas, value proposition and competitor analysis to gain further market insights prior to the launch of a new and personalized program
4. Creation of a personalized CRM structure as well as CRM automations to allow more effective, efficient and functional sales funnel for all the offered programs:
a. Creation of a CRM structure from scratch: properties, forms, emails, notifications, landing pages
b. Integrations with the CRM to improve the funnel
c. Automations of the entire funnel, including emails, notifications, reminders, property assignment through workflows
d. Set up of dashboards and reports with useful KPIs for the administrative, admissions and marketing departments
5. Implementation of paid media campaigns from scratch on Google and Meta:
a. Paid media strategy development
b. Ads Creation (Branding & Content)
c. Paid media strategy application
d. Paid Media Measurement
e. Paid Media Optimization
4. Weekly specialist education blog and PR articles produced in brand voice, to engage with and provoke discussion among their network.
5. Clean, automated, personalized and functional sales funnel for the main program:
a. Improvement of the CRM structure under different aspects: properties, forms, emails, notifications, landing pages
b. Three types of integrations made with the CRM to improve the funnel: WhatsApp, Stripe, Pandadoc
c. Automation of the entire funnel, including emails, notifications, reminders, property assignment through workflows
d. Forecasting to strengthen the points where the funnel wasn’t working for potential customers
e. Implementation of dashboards and reports with useful metrics for the administrative, admissions and marketing departments
1. Increased brand awareness and lead generation
2. Automated marketing and recruitment processes throughout the CRM, resulting in freeing up client’s time to focus on empathy related tasks and improve engagement with their leads
3. Strengthened marketing and lead generation actions which increased conversion rates
4. Developed and implemented shared best practices with the student recruitment team
5. Set up lead scoring automations for improved lead management
Our Team Empowerment training is crafted for professionals working in an International Student Enrollment Office, whether performing a marketing, admissions, communications or recruitment role. This training focuses on building a cohesive, motivated, and efficient team capable of meeting the unique challenges of international student enrollment.
Book This TrainingOur Project Management training equips participants with essential skills and practical knowledge to manage tasks and projects effectively using project management tools in the likes of Monday.com. The course covers core project management concepts, workflow assessment, and hands-on training in setting up and managing projects on Monday.com. Participants will learn best practices, time management techniques, and risk mitigation strategies, with a focus on applying these skills to real-world scenarios.
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