June 27, 2023
As we continue on a digital transformation path of international education, community building platforms are proving to be an unstoppable force, revolutionizing the way international students experience learning. The paradigm has shifted from the traditional classroom-centric approach to a more holistic strategy that nurtures an environment of inclusivity, connectedness, and consistent support. Trust and genuine connections are not merely buzzwords but pillars of these thriving communities.
These spaces are a treasure trove of resources not just for future learners, but also act as engagement hubs for current students and evangelization platforms for alumni.
INTO University Partnerships recently launched a Gen Z-focused community platform. Designed with an understanding of the unique challenges faced by the younger generations of students, this platform fosters trust by providing real-time, relevant support and guidance. Students can interact with peers, faculty, and alumni in a safe, online environment, enhancing the authenticity of their relationships.
The Student World App, another recent launch and a company from FPP, exemplifies how technology can be used to drive engagement, trust, and authenticity. It connects prospective students with educational institutions around the world, enabling direct, authentic dialogue. The platform's use of advanced algorithms ensures that each student receives personalized recommendations, creating an environment of trust and promoting genuine interactions.
Another notable player in this field is IDP, who recently acquired the Ambassador Platform, a tool designed to facilitate peer-to-peer conversations. Here, trust is built through shared experiences and firsthand insights. This platform allows prospective students to ask current students or alumni about their real-life experiences. It promotes genuine conversations that paint a realistic picture of life at a particular institution, thus aiding prospective students in making informed decisions.
The Social Hub, similarly, shifted its branding from The Student Hotel in order to leverage community building as a tool to forge genuine connections. Its ecosystem provides a unified space where international students can share their stories, experiences, and advice. It not only empowers students by giving them a voice, but also fosters an environment where they co-live with other stakeholders, giving them access to the corporate sphere in the same space.
The rise of these platforms points towards a paradigm shift in the international education sector's approach towards student engagement. These initiatives offer an array of benefits to future students, current students, and alumni alike. For future students, these platforms are a reliable wellspring of firsthand insights, fostering trust, and genuine connections that aid in their academic decision-making journey. They enable learners to immerse themselves in the campus culture, academic environment, and peer experiences even before setting foot on campus.
For current learners, these platforms are engagement goldmines. They offer opportunities to connect, share experiences, and find peer support. By fostering a sense of community, these initiatives boost learner satisfaction, alleviate isolation, and enrich the learning experience.
For alumni, these platforms pave the way for evangelization and recommendation. Alumni can share their journey, mentor current learners, and advocate for their alma mater, thereby shaping the institution's perception and playing a role in attracting future learners.
With Gen Z and Alpha generations seeking authentic, immediate peer information, the burgeoning growth of community building platforms for international students is a testament to strategic initiatives fostering trust and genuine connections. These platforms are powerful tools for recruitment, engagement, and evangelization, enhancing the entire learner experience from prospect to alumni.
Whether your institution has a proprietary app or leverages community-building services, the transformative power of these platforms is undeniable. At geNEOus, we are passionate about supporting your community-building efforts, affirming the universal human need to belong. Learners who resonate with a community are more likely to provide authentic feedback, advocate for the institution, and contribute to its evolution. We foster organic connections and enduring relationships right from the beginning enduring their entire learning journey, across both online and offline spaces.
Education marketing and recruitment isn't just a funnel; it's a cyclical process. We offer our clients and partners three vital touch-points in this cycle: Web3 Community Development, Student Satisfaction & Retention, and Evangelist Program. Through these, we aim to help you engage with the fast-paced digital world, enhance learner satisfaction and retention, and nurture a network of brand evangelists. We are your trusted allies in this journey, helping you ride the learning curve, respond to international student needs, and leave a lasting imprint on the education landscape.
So, whether you're considering any of these services or are simply looking for authentic new ways to connect with your students, we at geNEOus are there for you to support you in your community building efforts.
