August 13, 2020
By now, even the most technology-averse among us have probably heard something about Search Engine Optimization. If we are running any kind of business at all, we know that being findable on search engines really matters, and we also know that not many of us have ever bought a product or contracted a service that appeared on page 34 of our search. Life is just too short for that. Something like SEO, with all of the associated jargon, can sound like it is only for the real technology wizards among us.
But the truth is that SEO, at its core, is not complex to understand, and every educational organization can achieve good results with consistent attention to SEO. What really is needed is time and effort, and this is where geNEOus (formerly NEO Academy) can help! Let’s dig deeper, not only into why SEO just can’t be missing in your business strategy but also into what exactly we can do to help.
SEO is an inbound marketing technique that aims at increasing the number of visitors on your website. Redesigning your website so that it shows up on the first page of a search engine when a user looks for institutions, will give you the chance to gain a larger amount of visitors that can turn into leads. Higher rankings will make a larger number of prospective students look into your school and will help your institution stay ahead of competitors;
People want fast results, especially younger generations. When they look for something on the Internet, it is likely that they will stop on the first page of the search engine and not land on the second or the third, with the risk for your institution to go unnoticed. 28.5% of users click on the first organic result on the search page, and users rarely venture even to the second page, so being visible is a must.
With the right optimization, you can attract relevant visitors to your website. When you know the keywords and questions they typed into a search engine, you already have some information about them, what they look for, what they like, and what they need. They are individuals who match your programs and core values, they are interested in what you offer and, at the same time with this amazing tool, you are served with a more precise and targeted public;
When people see your brand at the top of search engines, the way they consider your institution changes. Having a high ranking will give your institution more intuitive credibility and the opportunity to build a brand not only based on traditional marketing approaches, but also on a community of prospective customers and students that rely on the uniqueness of your value proposition;
Having a good SEO means your institution is up-to-date on the constant changes happening in the online market. You know the trends of the moment, what topics people are researching, and how they do it. With this information, you can always provide your audience with the most useful and up-to-date services and information.
At geNEOus (formerly NEO Academy), we don’t believe the world of SEO should be a mystery, and we want to work closely with you to develop an approach that works for you. By understanding more about the way you work and what your objectives are, geNEOus (formerly NEO Academy), establishes a strong combination of keywords directly linked to your business and creates tailored content that will not only help you improve your current website ranking, but also shore up brand credibility with your audience.
In addition, geNEOus (formerly NEO Academy) can provide rich and original content to help you connect with your audience, build trust and credibility in your brand, and showcase your products and services. Blogs are a naturally effective SEO tool, but they also help to bring your institution to life; providing actionable content that is tailored to your audience, but also to the changing trends around us.
A well designed SEO strategy ensures that potential customers find your educational institution and/or program information right away. We also optimize the search speed, your current website forms and buttons to deliver an effective user experience which makes your site easy to navigate. Good SEO can really make the difference, and we’re ready to talk any time about how we can work it out together.
