Sole tells us she has been independent from a young age, and we believe it. The circular and fluid structure at geNEOus suits Sole down to the ground, as she values an environment that listens to everyone and helps her learn and grow through challenge and collaboration. 

Sole is geNEOus’ Managing Director. After 5 years consolidating geNEOus' positioning through international student recruitment strategies, as well as digital marketing and transformation solutions for our clients, Sole has mastered the delivery of innovative solutions with a positive impact for the education industry.

Sole is the main point of contact for geNEOus' clients, ensuring smooth communication and efficient project management. She has a strong background in Project Management and data-driven marketing strategies, and she leads projects for various education partners. Before joining geNEOus, she worked in the agents market, supporting student recruitment and participating in educational fairs.

Sole's financial background ignites her passion for analytics, performance marketing, and campaign monitoring. She excels at seeing the big picture and often finds creative solutions by paying attention to the finer details that others may miss.

Perseverance is part of Sole’s essence, and she puts that down to her background as a semi-professional tennis player. This has given her the skills to motivate and lead teams, as well as the tenacity and resilience to manage diverse, fast-paced projects in education, including K-12, Higher Ed, NGOs and language schools. Sole's commitment to the education industry and her ability to inspire and lead make her a valuable asset for positive change in education.

That would also explain why Sole never takes the easy route to anything, and throws herself into big projects before most people have even gathered the mental energy to get started.

Lastly, creativity is important to Sole. Finding ways to deliver value that others might have overlooked. Stepping back to revisit a solution that just seemed like the convenient approach, but not necessarily the right one. Sole helps us and our clients to see the bigger picture, and often finds the solutions that have everyone saying “Why did we never do it this way before?!”.